Try selling through influencers - partner with bloggers or famous people you know to make ad posts. This way you’ll make your audience more active and introduce other people to your product. For example, run a repost giveaway on social media. Throw contests with your merch as a prize. Make posts about your products, upload pictures of you wearing the merch, post user-generated content, collect reviews.Ĭolleen Ballinger posts a photo with her merchandise on her Instagram account You can sell a small lot of products (20-30 items) on your social media pages like Facebook and Instagram, and your blog. Social media helps to promote your merchandise, and an online store makes the order process easier for customers. Now that you’ve decided what you’re going to sell, it’s time to think about how to do it. How to Sell Merchandise and Where to Do It Print-on-demand services are a win here as well, as you don’t have to deal with manufacturing and inventory. You can also sell several basic products and offer limited collections from time to time, when it’s a holiday or concert season. Next time you can change the prints or products to keep the interest up. Tell your audience it’s a limited edition - that trick can even grow your sales. It’s easier to make a limited lot of merchandise, for instance, 500 items only. Checklist: How to Find the Right Supplier on AliExpress.Where to Find a Wholesale Supplier for Your Online Store.There are foreign and domestic suppliers the cheapest option is to order items from China. In this case, you need to find a supplier so that you buy a lot of simple same-type items for a price lower than a retail one. If everything goes like clockwork and the first lot is sold out, you can think about selling merchandise on a regular basis or even about running your own merch production, like making your own clothes. Add products to your store, set a mark-up, and that’s it. If you use Printful, you don’t have to worry about pre-orders. In case of a failure, if the audience is indifferent to your sweatshirts and T-shirts, you won’t lose money on the production of the merchandise.Īn example of a pre-order campaign for launching merchandise on Kickstarter If you’ve calculated everything right, you won’t lose anything (don’t forget to add the fee of a crowdfunding platform to the price). If you are not sure of your idea, run a crowdfunding campaign before you make the first lot of your merch. When calculating the first cost, keep in mind how much you want to earn and how solvent your audience is. For example, it’s cheaper to order 1,000 mugs than 100 mugs, but if you can’t guarantee that you can sell all of them, you might want to order fewer. The bigger your order, the cheaper the production and the printing. It depends on many factors: quality of the product, the complexity of the print, a number of copies printed.
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It consists of a first cost and a retail margin.Ī first cost of merchandise is a cost of production, advertising, and delivery. The prime cost is the price you’re going to sell your products at.
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Fitness bloggers sell clothes, accessories, and shoes for exercising.Īwesome Merchandise is one of the sites where you can order custom printed products Step 5. Calculate the prime cost
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YouTubers that sell merch can make up to 10 times more revenue than those who profit off ads only.Īny product suitable for printing can be sold as merchandise. In fact, according to Sellfy, YouTubers that sell merch can make up to 10 times more revenue than those who profit from ads alone. Social media influencers have also been known to sell merch. Music bands’ apparel is the most popular type of merchandiseĪlmost every popular musician has their own merchandise - from Metallica to Kanye West.